|
Indian Idol 3 : A Modest Beginning
Indian Idol is a popular television show on Indian television, a singing talent contest to determine the best undiscovered young singer in the country. It is based on the international Idol series format, launched by UK show Pop Idol.
The program airs two back-to-back prime-time shows a week: the first night features an hour of performances while the second night features an elimination.
The show is produced and broadcasted on Sony TV, India and is coproduced with FremantleMedia (makers of the Idol series),
which is owned by the German media corporation Bertelsmann.
Indian Idol the hugely popular adaptation of the blockbuster 'Pop Idol' format took the nation by storm in its very first season and followed that with an equally popular season 2.
While Indian Idol served as the intimate platform for budding singers from across the nation to realize their dreams, the show went on to become the most entertaining and involving show to hit Indian television. In keeping with its philosophy of offering innovative and distinct content, Sony Entertainment Television, is now all set to launch the third series of this groundbreaking phenomenon, Indian Idol with an even bigger bang!
Indian Idol is a 'made-for-television phenomenon' that combines drama and reality with music, humor, thrill and glamour. The last two seasons of the show experienced a collage of emotions, raising levels of viewer frenzy and excitement coupled with the contestants' tears and joys, heartbreak and jubilation, learnings and achievements. With its immense popularity, Indian Idol showcases exceptional talent on the nation's biggest platform.
The phenomenon of following this journey and ultimately picking that 'Ek Awaaz Jispar Ho Desh Ko Naaz' becomes an integral part of the viewers' lives drawing ardent support and a voting frenzy.
This year too Indian Idol will give the people of this nation the opportunity to chase their dreams and the power to make one talented aspirant ' Bharat Ki Shaan'. In addition to a recording contract with Sony BMG, the 'Indian Idol' will be awarded a contract with Sony Entertainment Television worth Rupees One Crore, thus catapulting him/her to unparalleled stardom, fame and fortune.
Highlighting the essence of this worldwide phenomenon, geared to hit India once more, Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television .........
Email this article |
Indian Idol is a popular television show on Indian television, a singing talent contest to determine the best undiscovered young singer in the country. It is based on the international Idol series format, launched by UK show Pop Idol.
The program airs two back-to-back prime-time shows a week: the first night features an hour of performances while the second night features an elimination. 
